As the highly anticipated Black Friday, the biggest shopping event of the year, draws near, businesses and consumers all over the world are gearing up with excitement.

Black Friday marks the beginning of the holiday shopping season, attracting the attention of online and offline shoppers with deals and discounts. It also presents an opportunity for businesses to boost their profits and build lasting connections with their customers.

A key factor that sets businesses apart from competitors during Black Friday is the ability to easily connect with potential customers, address their questions promptly, and guide them through the buying process.

This is why having a WordPress chat plugin like Chaty Pro on your website is very important. In this article we’ll explore Chaty Pro, including it’s key features, pricing and benefits. Let’s get started!

What is Chaty?

Chaty is a WordPress chat plugin that allows you to connect with your website visitors on various social media and other messaging platforms. These platforms include WhatsApp, Facebook Messenger, Instagram, TikTok, Slack, WeChat, LinkedIn, Viber, Discord, Microsoft Teams, Waze, Vkontakte, SMS, Telegram, Skype, Line,  and many more. 

What makes Chaty unique are its features, such as customization options, integration with platforms like WooCommerce, Shopify, Chatway live chat etc, triggers, WhatsApp preset tags, country-based targeting, and seamless integration with Google Analytics for detailed insights. 

Pricing

Chaty for WordPress has four pricing plans you can explore:

• Free
• Basic: $49/year
• Plus: $109/year
• Agency: $179/year

For Black Friday sales, it is recommended to use Chaty Pro as it allows you to interact with up to 50,000 visitors per month ideal for accommodating the surge in traffic typically seen on Black Friday.

Chaty Pro Key Features

• Unlimited widgets- You have the flexibility to add an unlimited number of widgets, tailoring them to your specific needs. For instance, you can create separate widgets for desktop and mobile users, or display different widgets for various countries or pages.
• Unlimited channels- Add up to 25 messaging channels of your choice to connect with your customers and website visitors.
• Contact form- Improve user engagement by incorporating a contact form into your Chaty widget, enabling you to gather essential information such as names, email addresses, and phone numbers from your website visitors.
• Widget customization- Take control of the appearance of each channel by changing background colors, uploading your own icon and other elements.
• Triggers- Utilize triggers to display the widget on exit intent, after a specific time period, or when a user scrolls to a particular part of your website. 
• Page targeting- You can use page targeting to decide where the widget should or shouldn’t appear.
• Traffic source targeting- Refine your targeting strategy further by tailoring widget visibility to specific traffic sources, including direct traffic, social networks, search engines, Google Ads, or any other source of traffic.
• Multiple agents- Improve customer interactions by displaying multiple agents under a single channel.
• Get leads to email- Efficiently manage leads by directing contact form submissions straight to your email inbox.
• Country targeting- Tailor your widget’s visibility to specific countries or pages, offering a personalized experience for your diverse audience.
• Date scheduling- Use date scheduling to determine when your Chaty widget appears, allowing you to offer time-limited coupons or launch promotions on specific dates.
• Preset tags for WhatsApp- Improve customer support by incorporating preset tags for WhatsApp. These tags help identify the page a visitor viewed before clicking the WhatsApp chat button.

Reasons why you should use Chaty Pro for Black Friday:

• Wider customer reach: Chaty offers over 20 chat channels, including WhatsApp, Facebook Messenger, Instagram, TikTok, Slack, WeChat, LinkedIn etc. This allows you to easily connect with lots of customers on their preferred platforms.
• Real-time customer support: During Black Friday, offering real-time support can make a significant difference for your business.  Chaty allows you to provide immediate responses to potential customers across several communication channels. This helps you reduce abandoned shopping carts and boost sales.
• Effortless data collection:  With Black Friday comes an increase in website traffic and this presents a good opportunity for business who want to generate leads. With Chaty you can collect important data from your website visitors such as their names, email addresses, phone numbers, and messages directly with a contact form embedded within the chat widget.
• Audience targeting: Chaty offers advanced targeting options such as page targeting, traffic source targeting, country targeting, and date scheduling that allows you to decide when and where you want the chat button displayed, ensuring that you reach the right audience at the right time.
• Insight and analytics:  Chaty Pro provides you with basic analytics that give insights into your chat widget. Also, with an integration with Google Analytics you can get advanced data and use the information to make better decisions.

By utilizing the features Chaty Pro offers, you can improve your customer support, increase conversions, and make the most of the Black Friday sales period.

Tips to Make the Most of Black Friday

 Here are some tips to help you make the most of Black Friday:

• Plan Early: Start planning your Black Friday strategy well in advance. This includes inventory, marketing campaigns, staffing, and any special promotions.
• Set Clear Goals: Define your Black Friday objectives. Is it to boost sales, clear inventory, acquire new customers, or all of the above? Having clear goals will guide your strategy.
• Promotions and Discounts: Create exciting offers, discounts, and promotions to attract customers. Consider exclusive deals for Black Friday shoppers.
• Multi-Channel Marketing: Utilize various marketing channels, including social media, email, your website, and mobile apps, to reach a broader audience.

• Teasers and Countdowns: Build anticipation by sharing teasers and countdowns to Black Friday. This can generate excitement and interest.
• Mobile Optimization: Ensure your website and online store are mobile-friendly, as many Black Friday shoppers use mobile devices for purchases.
• Black Friday Page: Create a dedicated page on your website for all the deals, discounts, and promotions in one place.
• Email Marketing: Send out Black Friday emails to your subscribers with early access or exclusive deals. Personalize the emails for better engagement.
• Contingency Planning: Be prepared for unexpected situations like website traffic spikes, technical issues, or product shortages. Have a plan to address these.
• Loyalty Programs: Encourage repeat business by offering loyalty incentives to your existing customers.
• Customer Engagement: Engage with your audience on social media, sharing behind-the-scenes content, sneak peeks, and live videos.
• Inventory Management: Ensure you have enough stock to meet the increased demand. Stockouts can disappoint customers.
• Competitive Analysis: Analyze what your competitors are offering and strive to provide better deals and experiences.
• Data Collection: Gather valuable customer data during Black Friday to help with follow-up marketing and to tailor future promotions.
• Customer Feedback: Encourage customers to provide feedback about their Black Friday experience. Use this feedback to make improvements.
• Employee Morale: Keep your staff motivated and informed as they will play a critical role during th event.

By following these tips, you can improve your Black Friday strategy, and boost sales.

Conclusion

Using Chaty Pro for your Black Friday sales can greatly improve your customer communication and support, leading to increased conversions and sales. The instant support, multichannel communication, and other features offered by Chaty Pro make it a must-have tool for businesses looking to maximize their Black Friday sales. Don’t miss out on the opportunity to provide exceptional customer service and drive more sales this Black Friday season. Sign up for Chaty Pro here