How to Run Online Giveaways on Your WordPress Website

You may be asking yourself about how you can increase the traffic of your website to get your content seen. Or, you may want to grow your email subscribers’ list but you do not know the best solution for it. Every business person would like to have more loyal customers and more sales. 

You may have tried several marketing strategies to get to these goals but have not succeeded yet. One awesome way to attain these goals is to run a giveaway on your website.

As people like to get things for free, giveaways are a great way to attract new leads or convert your leads to customers.

So, your customers get the incentive to come back to your website again and your recently generated leads find it fun to engage with your business.

Therefore, running an online giveaway on your WordPress website can be highly beneficial for your business.

For WordPress websites, there are a number of plugins for running an online giveaway. Depending on the size of your budget, you can choose to install free or paid versions of these plugins. 

Here in this article, you will read about the advantages of running an online giveaway for your WordPress website. In addition, you will get to know about how you can run an online giveaway on your WordPress website.

How Running an Online Giveaway on Your WordPress Website can Boost your Business?

A giveaway can boost your business in several ways. Here are a few reasons why you should organize giveaways and run them on your site and see how it can boost your business:

1. Increase Your Social Media Followers

You as a giveaway organizer can set different goals for your giveaway. Regarding the needs of your business, you may for example want to grow the number of your followers on social media.

You can set conditions for your giveaway that the participants should follow you on Instagram and mention three of their friends under your last post. Then, you can sit back and enjoy the increase in the number of your followers. 

You can also grow your Instagram followers organically and quickly with Instagram growth services or by buying an Instagram account. These tactics allow you to grow the number of your Instagram followers using real followers.

2. Increase Your Email Subscribers’ List

Your email subscribers’ list is a precious asset for your business. Above all, email marketing is the most effective marketing tool and has the highest Return on Investment (ROI).

For investing each dollar, email marketing generates 38 dollars in ROI on average. Therefore, trying to grow your list is a very effective move forward that can accomplish your most ambitious business goals. 

One way that you can increase your email subscribers is to ask your WordPress website visitors to subscribe to your newsletter if they are eager to take part in your exciting giveaway through email pop ups.

You can tell them that you will announce the giveaway winners via email so they are convinced to enter their email addresses in the box that you provide for your online giveaway.

This is how you can increase your email subscriber’s list by running an online giveaway on your WordPress website. 

3. Generate More Leads 

Getting more followers for your social media and increasing the number of your email subscribers’ list are two ways of generating leads for your business.

But generally speaking, an online giveaway can attract a lot of traffic to your WordPress website. The reason is that people have a tendency to get something for free by nature.

Furthermore, when looking closely at the procedures of online giveaways, we can draw the conclusion that giveaways are highly likely to make your leads want to check your products and services.

The reason is that the product or service that you are giving away for free may be too interesting that excites your leads. As a result, it is possible that they go and check all your products and services. 

So, you simply market all your products and services for the new leads that you have generated through running an online giveaway. In other words, you can generate leads for your products and services in addition to the one(s) you are giving away for free.

4. Increase Your Website Engagement

Depending on the duration of time that your online giveaway takes, you can keep promoting your giveaway. Your online giveaway may take days or weeks and you have the opportunity to increase your social media followers, your email subscribers’ list, your website traffic, etc.

In other words, you have the chance to improve your website engagement and the relationship between your business and your generated leads

In fact, none of these possibilities are idealistic. The truth is, as people like to get things without paying for them, there are chances that all these possibilities are highly possible.

Because they want to know who is the winner of the giveaway after all and they keep on maintaining the engagement with your website, social media channels, or your newsletter emails. 

Regarding the options that the giveaway WordPress plugin gives you, you can place those of your website content for which you want to generate traffic below your giveaway.

Check the best plugins for better conversions. If there is little that you can get from your plugin, try adding your urgent content in the sidebar or somewhere near the giveaway. 

5. Lower Your Marketing Expenditure

Unless many other marketing strategies, running an online giveaway is a quite low-cost option for promoting your WordPress website and the business as a whole.

If you have already tried other ways such as Google AdWords, Facebook Ads, Instagram Ads, or influencer marketing, you know that promoting your business through paid ways can cost you a lot sometimes. 

Giveaways involve giving away the product or service that you already have in stock to your leads or customers for free. So, you do not have to spend a lot to give away something that you do not have.

In addition, you do not have to spend to run a giveaway unless you choose a premium version giveaway plugin.

How Can You Run an Online Giveaway on Your WordPress Website?

Knowing that an online giveaway can increase your efficiency and sales, it is important to learn how you can run an online giveaway on your WordPress website. Here in this section, we will tell you the steps that you should take:

1. Install a Giveaway Plugin

As there are many WordPress plugins for different purposes, you can find a giveaway plugin through which you can run an online giveaway. You can choose a free plugin or a pad plugin. You can keep it simple or update it to the premium version so that you get more options. 

Having chosen your favorite plugin, it is time to install it on your WordPress website. The process is straightforward: Go to your WordPress dashboard and click on ‘Plugins’, then choose ‘Add New’. Now, you have activated your giveaway plugin. 

2. Set Up Your Giveaway

The plugin that you have installed can simplify all the giveaway setting up processes for you. Regarding the plugin that you choose, you can add a name for your giveaway, choose a template for it, etc.

Some plugins also give you the opportunity to grow your email list, grow your social media accounts, etc. by allowing you to add buttons or links to your giveaway. 

3. Cross-Promote Your Giveaway

If your website does not have a high rank or large traffic, you should cross-promote it on every channel that is available to your business. You should consider all the possible ways to attract more leads to your website and your online giveaway.

Food menu banner social media post. Editable social media templates for promotions on the Food menu. Set of social media story and post frames. Layout design for marketing on social media.

Try to use interesting and interactive content everywhere to promote your giveaway. Then, sit back and wait for the results. 

4. Keep Your Giveaway Exciting

No matter how long your giveaway would last, you have to keep it exciting if you want to get to your marketing goals. Countdown to the moment when you announce the winner and keep all the participants excited. This will also engage new leads who may find it interesting to join your giveaway. 


There are many marketing strategies that you can use to promote your business. Online businesses and eCommerce businesses can resort to paid advertisement methods if they can invest in the methods.

If you are a business owner or marketer who is looking for more budget-friendly methods, you can think of running an online giveaway on your website.

So, just start running your first online giveaway on your WordPress website. Wish you the best of luck!

Author’s Bio

I am Parichehr Parsi, a born writer, and a freelance copywriter in the fields of travel, fashion, and Instagram marketing. I currently write for, SocialPros, Realtormate, DMpro, and online magazines in Italy and I love reading, writing, and researching. Find me on LinkedIn!