14 Qualities to Look Out for in a SaaS Marketing Agency

When you’re looking for a marketing agency to help your SaaS business grow, it’s important to know what qualities to look for. Not all agencies are created equal, and not all will be the right fit for your company.

You need to find an agency that understands your business and can help you achieve your marketing objectives. With the right team on board, you can have all the tools necessary to maximize your revenue.

But what should you look for in a marketing agency? Here are 14 qualities to look for in a SaaS marketing agency.

Here are the 14 Qualities You Should Look Out For

Look for an agency with a team of experienced professionals

When looking for a SaaS marketing agency to help with your digital marketing, it’s important to find one with a team of experienced professionals. They will be able to help you create a comprehensive strategy, execute it flawlessly & scale your B2B SaaS business. 

An experienced team will be able to help you create a good marketing plan, and they will also know how to do it well. Make sure they know how to use various digital marketing tools and platforms, such as SEO, PPC, social media marketing, email marketing, content marketing, and more.


Check if your agency follows this process.

Make sure your agency has ample resources

They should also have access to external resources, such as web designers or videographers, if needed so that their services remain comprehensive. This will help ensure everything runs smoothly and efficiently from start to finish. 

Your agency should provide you with regular tracking metrics and data

A good SaaS marketing agency should also have the resources to accurately measure results from your campaigns. They should be able to track conversions from each campaign and provide insights into what is working and what needs to be improved. This will help you adjust your strategy as needed so that you can maximize the return on your marketing investment.

Example of marketing dashboard (source)

Make sure they understand your goals and objectives.

They should have an understanding of what it is you are trying to achieve with each campaign and be able to create solutions tailored to achieving those outcomes. Make sure you have defined performance metrics. It’s important to establish and agree on key performance indicators (KPIs), such as cost per click, lead generation rate, conversion rate, etc., before beginning any campaigns so that everyone is on the same page and they are measurable. 


Find an agency that is familiar with the latest technology

Ensure that they are familiar with the latest marketing technologies available. Technology is constantly evolving, and new forms of marketing are being introduced all the time.

If your agency isn’t up to date on the latest technology, it may not be able to create effective and efficient solutions. For example, check if they know how to use WordPress, Shopify plugins, or use analytics dashboards. 

Marketing technologies offer a lot of opportunities for data collection and analysis. If your agency can take advantage of these technologies, it can use the data to improve its campaigns and achieve better results.

Check if they have a good understanding of budgets, costs, timelines, and other resources needed.

They should be able to work within any budget or timeline constraints while still getting the most out of it.

Marketing technologies can be expensive. If your agency isn’t aware of the budget and what’s available, they may end up spending more money than necessary.

Moreover, working with money constraints can help agencies be more creative and innovative with their campaigns. They’ll need to find ways to be more efficient and effective with their resources in order to get the most out of them.

If your agency can help you not only retain existing customers but get more revenue from existing customers, then they can help you lower your budget and maintain good cash flow. 

Your agency should have good customer service

Ensure that the agency has good customer service and communication. You need to feel confident that they will respond promptly and efficiently if there’s ever an issue with any of their campaigns or services.  Make sure to vet any prospective partner thoroughly before committing to a contract. The goal is to create a long-term partnership built on trust and collaboration – which starts with outstanding communication from both sides.


Make sure the agency has a good understanding of your target market.

The SaaS marketing agency should be familiar with the customer base and know the customer journey. This will help them create campaigns that can effectively reach and engage the right people. 

They should also have a good understanding of how to identify potential buyers, convert leads into customers, and nurture relationships with existing customers.

Look for an agency that has experience in similar industries.

A good agency should have experience working with companies in the same or related industries as yours. They’ll be able to leverage their expertise in those specific fields to develop effective strategies tailored specifically to your business’s needs.

Choose an agency that offers a comprehensive suite of services

A comprehensive suite of services should include digital marketing, search engine optimization (SEO), pay-per-click advertising, content strategy and creation, social media management, email and automated marketing campaigns, lead generation and nurturing, website design, and YouTube advertising. 

This way, you won’t have to coordinate with multiple agencies to run your marketing campaigns. When everything is controlled by one agency, there would be no blame game on who didn’t perform or what didn’t get the right results. Also, if you show your commitment to one agency, they will reciprocate by giving you a good price for their services. 

Find an agency that is willing to be flexible and adapt to your needs

An agency that is willing to be flexible and adapt to your needs will be able to provide you with the individualized attention that you need in order to succeed. They will be able to adapt their services to meet your specific needs, and they will also be able to change their strategies as your business evolves. This flexibility is essential in order to ensure that your marketing efforts are always effective.

The agency should be able to show you results from previous clients

Ask any potential agency to provide references or case studies.

This will help you get an understanding of the quality of their services and the results they have achieved for other clients. Don’t be afraid to ask questions about the agency’s process, successes, and challenges. This can give you a better idea of whether they are a good fit for your needs.

Example of social proof on Saas agency website (source)

Any good agency should have a portfolio that showcases past projects they’ve worked on. This will give you an idea of their success rate in helping clients reach their goals. Pay attention to client reviews as well – this can give you valuable insight into how satisfied past customers were with the work provided by the agency.

Look for an agency that is up-to-date on the latest marketing trends

Your marketing agency should come up with fresh insights and strategies that can help you reach your goals more effectively and efficiently. The digital landscape is constantly evolving, and what works today may not work tomorrow. Make sure your agency is keeping up with industry trends and adjusting its tactics accordingly.

Find an agency that can provide you with a custom strategy or package tailored to your specific business needs.

When searching for a SaaS marketing agency to work with, look for an experienced team that understands the unique needs of your brand. They should offer customized solutions tailored specifically to your goals. They should be able to develop a custom strategy specifically tailored to your needs and goals. Furthermore, they should be able to provide you with analytics and data that can help you measure the effectiveness of your campaigns.

Find an agency that has a proactive approach

Look for an agency that takes a proactive approach, continually updating and optimizing its strategies as necessary to ensure maximum success. You should not go with an agency that ‘reacts’ after a campaign has failed or a landing page has not converted. They should be able to react quickly without prompting.

Two Tips For Working With a SaaS Marketing Agency 

Tip #1: Maintain good communication

Whichever route you take, it’s important to keep in mind that a successful partnership between your business and an outside SaaS marketing agency takes time and commitment from both sides. Establishing trust, having clear expectations, and open communication are essential ingredients for success. Doing so will ensure that the relationship stays strong and effective over the long term. With a quality partner providing comprehensive support, your digital marketing efforts will be sure to yield the results you desire.

Tip #2: Proactively participate in the process

You can also get more out of your partnership by proactively participating in the process. Be open to feedback and have a clear communication strategy in place. This will help ensure effective collaboration and give you greater insight into the progress being made throughout the length of the project.


If all goes well & you find a good SaaS marketing agency to work with, you won’t have to worry about managing digital marketing yourself ever again! This means more time for you to focus on other aspects of your business and its growth.

The right digital marketing partner can prove invaluable when it comes to taking your business’s online presence to the next level, so be sure to choose wisely!   With mutual trust and dedication from both sides, success is within reach.

Author bio:

Trevor’s career began as a freelance learning applications developer and designer. After finding success in software he moved into SaaS consulting, and started the SaaS growth agency, Inturact. Over the last 10+ years Inturact has helped many SaaS companies find scalability and get acquired. Inturact is now also an investment vehicle for Inturact Capital – a private equity fund that acquires, grow and exits SaaS companies.