A good web design helps keep leads engaged and active on a website. In fact, 38% of customers stop engaging in a website when the content and layout is unattractive.
So having a good web design is crucial to every business nowadays.
Since better website engagement eventually leads to higher conversion rates, a good-looking website would make leads more inclined to purchase your products or avail of your services.
With that in mind, we further discuss how a good web design can help drive more customers and revenue to your business.
Sets great first impression
Having a good web design is important to every business nowadays because it helps you make a great first impression on a potential customer.
Research shows that 94% of your customer’s first impression is related to your website’s design and how they feel about it. Since you only have a few minute windows to impress your potential customers when they open your website, you need to have a better-looking design so that they can interact and stay in your website for a longer period.
Thankfully, there are several website building platforms that provide ready-made templates that make this a lot easier. Rather than creating a website layout from scratch, there are now website builder platforms that offer ready-made, visually appealing, and clean looking layouts for your website.
Better user experience
When a website is well-designed, customers would likely have a better experience.
The layout is what makes users stay, content is what keeps them engaged, and user experience is what turns them into buying or referring customer. So apart from the layout and content, you should also bear in mind how the users’ feel when they visit your website.
The team at Solitaire Brain, for instance, improved the resolution and quality of their card designs for their solitaire game, and immediately found that it decreased bounce rate and improved engagement.
Given that not everyone who visits your website would turn into a buying customer, your website can also be your referral pipeline.
When a user finds an interesting content on your website, they may not buy your products but they would most likely share that content using the social share button.
You may not gain a buying customer at that time, but you now gain free word of the mouth advertisement from them. In turn, it is still a win-win situation.
Social share buttons and other plugins may seem like unimportant details in a website, but they greatly contribute to user experience as well as your business development campaign.
Improve brand image
Aside from the usual approach of hiring social media influencers, trade show models, and other artists to represent your brand, your website can also be one of your trump cards in improving your brand image.
Since almost all your potential customers are now online, your website should also be reflective of your brand identity.
Having a good web design does not only mean having a good looking website, it also means delivering your core message and letting it be representative of your brand.
So rather than only focusing on the aesthetic of your website, turn your attention to the message that you want to send out to your current and potential customers as well. This way, you would have a more solid and consistent website that is also reflective of your brand.
Web design and search engine optimization (SEO) often go hand-in-hand. They help catapult your business to success because they are important contributory factors that increase leads and traffic to your website.
Website elements such as page speed, user experience, mobile-friendliness, and so on are all connected to how you design your website and it is also what makes your website more SEO friendly. These elements influence how search engines crawl your website, which are important factors that make you rank higher in search results.
Since customers often do research online before buying or availing of anything, they can easily find your website in search results if it is well-designed and SEO friendly.
So as much as possible, your web design should also be in line with your SEO strategy. This way, you would have more leads and potential customers browsing through your website.
It is no longer news that a good web design makes you look more credible to potential customers. The way you design your website alone already has a great impact on the way customers perceive you. In fact, a study showed that 75% of their respondents already trust a website based on content presentation alone.
That being the case, having a good web design can help build customer’s trust and it would also work to your advantage.
By building trust between you and your customers, you are essentially improving your relationship with them and creating a better reputation for your business. As a result, customers would be more inclined to buy your products or avail of your services.
All in all, the way you design your website is important because it greatly affects and contributes to your business revenue.