Setting up your eCommerce product pages for success is a crucial step for your eCommerce site to flourish. You will lose potential customers and sales if your product page is not up to par.
You might have high-quality traffic to your site but are wondering why you’re not getting any sales. This can be a clear indicator of your product pages needing work.
Your product page must be eye-catching, informative, and easy to navigate. If it’s not, you’re likely losing customers.
The importance of having a well-optimized product page
For any Shopify store, product pages are crucial for generating sales and ensuring a positive customer experience. A well-optimized product page will load quickly, be easy to navigate, and include all the important information potential customers need to know about the product.
A good product page will also be mobile-friendly and include reviews and ratings from previous customers. Optimizing your product pages can improve your chances of converting website visitors into paying customers.
In addition, you can also ensure that your customers have a positive experience on your website, which can lead to repeat business.
Now that you understand the importance of having well-optimized product pages, we can share some tips to achieve a well-optimized product page.
To help you, we have compiled a list of tips and tricks to help you get started creating high-converting product pages for your Shopify store.
1. Make your call to action button clear
A call to action, otherwise known as (CTA), is what businesses use to get customers to make a particular decision. It’s a critical element of the conversion optimization of a product page.
A clear call to action button helps your product page by giving visitors a specific and actionable next step. This can help to increase conversions by making it easy for visitors to know what to do next.
Make sure to choose a theme with a well-designed call-to-action button that will also stand out on the page, making it more likely to be noticed and clicked.
How can a clear call to action button boost my sales?
- Brings attention to the task at hand: When visitors come to your site, you want them to do one thing: make a purchase. A clear call to action button helps them focus on this task, making it more likely that they’ll take the desired action.
- Makes the purchase process easier: A clear call to action button makes it easy for visitors to complete the purchase process without getting frustrated or lost. This can help increase your conversion rate and boost your sales.
- Creates urgency: A well-designed call to action button can generate a sense of urgency and encourage visitors to buy now rather than wait. This can be especially effective if you’re running a sale or promotion.
2. Harness the power of customer reviews and testimonials
Customer reviews and testimonials are powerful tools that can help to boost your sales. By providing potential customers with an insight into the experience of previous customers, you can help to build trust and confidence in your product.
According to a Reevoo study, reviews produce an average 18% uplift in sales.
How can customer reviews and testimonials boost my sales?
- Helps you to build trust: In today’s digital age, it’s easier than ever for businesses to make false claims about their products or services. As a result, consumers are increasingly skeptical about purchasing anything online. But when they see positive customer reviews and testimonials, it helps to build trust and makes them more likely to buy from you.
- Gives social proof: When potential customers see that other people have had positive experiences with your business, it acts as social proof that you’re a reputable business worth doing business with. This can be especially powerful if you have celebrity endorsements, customer reviews, and testimonials from well-known figures in your industry.
- Get insight from customer reviews: Reading customer reviews and testimonials can give you valuable insights into what customers want and don’t want from your products or services. This can help you make necessary changes to improve your offerings and increase sales.
3. Feature high-quality images and videos
Humans are visual creatures, and we often make decisions based on what we see. This is why your Shopify store shouldn’t be lacking in high-quality images and videos.
Customers who see what they’re buying are much more likely to purchase.
Videos are compelling because they give shoppers a realistic sense of what they’re getting. Seeing a product in action can be the deciding factor between whether or not someone buys it.
And when your products look good, it reflects well on your brand as a whole.
How can high-quality images and videos boost my sales?
- Helps to capture attention: It can be tough to get noticed in a world where we’re constantly bombarded with information. High-quality visuals help grab attention and stand out from the crowd.
- Conveys important information: A picture is worth a thousand words, and this is especially true when it comes to product images and videos. Good visuals can quickly convey essential information about your product, such as features, benefits, and even prices.
- Creates emotional connection: We make most of our purchasing decisions based on emotions, so it’s essential to develop a dynamic solid relationship with potential customers. High-quality visuals can help do this by evoking positive emotions and building trust.
- Builds brand equity: Ultimately, high-quality visuals can help build brand equity for your business. Customers who see consistent, professional visuals on your site will start associating your brand with quality and value. And that can go a long way toward boosting sales down the road.
4. Use trust badges
In today’s online shopping environment, shoppers are constantly overwhelmed by options, so businesses must strive to stand out.
One way to do this is by using trust badges. Trust badges are designed to show shoppers that a store is safe, reliable, and trustworthy. This can help to increase sales by making shoppers feel more confident about their purchases.
Here’s an example of a trust badge:
There are many different types of trust badges, so choosing the ones most relevant to your business is important.
Badges relevant to your business will be more effective in boosting sales. If you’re unsure which badges to use, try testing different ones to see what works best for your store.
The relevance of trust badges is crucial to their effectiveness. If a badge does not relate directly to your business, it will not be as effective at boosting sales as it does.
You can easily add these trust badges to your Shopify store with apps like Trust Hero.
How can trust badges boost my sales?
- Boosts your store’s reputation: When potential customers see that you have trust badges from well-known organizations, they will be more likely to trust that your store is legitimate and that their personal information will be safe. This can lead to more sales as customers are more likely to purchase when they feel confident about the store.
- Increases SEO: Many major search engines consider whether a site has trust badges when determining its ranking. Therefore, by including trust badges on your Shopify store, you could improve your search engine ranking, leading to more visitors and potentially more sales.
- Builds status: If you sell products or services online, it is essential to give your store a professional appearance. Trust badges can help with this by giving your store an air of credibility and authority. This can encourage potential customers to purchase, knowing they are dealing with a reputable company.
5. Speed up your Shopify store
It is undoubtedly essential to have a fast website. According to a survey, nearly 70% of consumers admit that page speed influences their likeliness to make a purchase. Many respondents said they would be less likely to purchase from an eCommerce site if the website had slow loading times.
In addition to the direct impact on conversion rates, speed also affects other vital indicators of success for an eCommerce business, including visitor satisfaction, SEO rankings, and bounce rates.
How can speeding up my Shopify store boost my sales?
- Reduces Your bounce rate: A Shopify store optimized for speed can help reduce your bounce rate by providing an engaging and user-friendly experience. Keeping potential customers on your site longer increases their chances of purchasing.
- Boosts SEO efforts: When your Shopify store is optimized for speed, it can also help boost your SEO efforts. Making your site easier to navigate and, therefore, easier to crawl and index by search engines makes it more likely that potential customers will find you when they search for keywords related to your business. This will gain you more traffic and, ultimately, more sales.
- Enhances customer loyalty: It’s no wonder why customers want your site to be fast. When your site is responsive and quick, it provides a positive experience. You encourage customers to come back to your site and make repeat purchases. Skilled discovered that 79% of customers with any kind of performance issue with your website would likely not buy from you again.
6. Prioritize mobile friendliness
The number of people shopping on their mobile devices has increased more than ever before. In fact, according to Oberlo, eCommerce sales have increased 39.1 percent from its 52.4 percent market share in 2016 to the current 72.9 percent market share.
This trend will only continue, so it’s essential to make sure your Shopify store is mobile-friendly. A mobile-friendly store is easier to navigate, loads faster, and provides a better user experience overall.
And when customers have a positive experience, they’re more likely to make a purchase. There are a few simple ways to make your Shopify store more mobile-friendly:
How can mobile friendliness boost my sales?
- Codes convenience for customers: Mobile-friendly stores are more convenient for shoppers since they can browse and purchase items anywhere.
- Reach a new audience: Mobile-friendly stores can help you reach a wider audience since more and more people are using their smartphones to shop online.
- Stand out from the competition: A mobile-friendly store can help you stand out since not all online stores are optimized for mobile devices. By making your store mobile-friendly, you’ll be able to take advantage of all these benefits and boost sales.
7. Provide detailed descriptions
One of the problems that online shoppers face is that they can’t see or hold the product. This is why it’s essential to provide detailed descriptions of your products on your Shopify store.
When customers can picture what it would be like to use your products, they’re much more likely to make a purchase.
By describing your products in rich detail, you can give customers a better sense of what they’re buying and why it’s worth their investment.
How can detailed descriptions boost my sales?
- Shoppers understand what they’re buying: Let’s face it: not everyone is a mind reader. And when shoppers can’t tell exactly what you’re selling, they’re much less likely to hit the “buy” button. That’s why including detailed descriptions of your products is so important. Doing so will help shoppers understand precisely what they’re getting increasing the chances of making a purchase.
- Creates reliability: In today’s world, consumers are bombarded with marketing messages from all sides. As a result, it can be challenging to stand out from the crowd and build trust with potential customers. But including detailed descriptions of your products can help you do just that. By providing potential customers with honest and accurate information about your products, you’ll be able to gain their trust and convince them to make a purchase.
- Stand out from the competition: If other stores in your niche don’t provide detailed descriptions, this is an opportunity for you to stand out. Customers will appreciate the extra effort and are more likely to purchase from you.
8. Create urgency
As an eCommerce business owner, it’s essential to understand the psychology of shopping to increase sales.
One fundamental principle is creating a sense of urgency. When shoppers feel they need to buy something immediately, they are more likely to take action. One case study by Bobandlush.com found that adding a time-sensitive shipping option increased revenue by 27.1%.
How can urgency boost my sales?
- Encourages customers to take action: When people see a limited time to take advantage of an offer, they are more likely to act quickly instead of putting it off. This can be especially effective if you are selling a product that people are already interested in and just need a little push to buy.
- Creates a sense of scarcity: When people see that there is only a limited supply of something, they are more likely to want it. This absence can also make your products seem more valuable, leading to higher sales prices.
- Builds excitement for upcoming sales: building excitement and anticipation for a sale or event is key to getting people to take action. And one of the best ways to do this is by creating a sense of urgency. When people feel they need to act quickly, they are more likely to follow through on their plans. This is why salespeople often use phrases like “act now” or “limited time only.”
9. Emphasize your value proposition
A value proposition is a simple statement that articulates the unique value that your product or service provides to your customers. It answers the question, “Why should I buy from you?” To be effective, a value proposition must be clear, concise, and relevant to the customer’s needs.
Evidence, such as customer testimonials or case studies, should also be backed up. A strong value proposition can differentiate between a successful business and one struggling to find customers.
If you’re not sure what your value proposition is, take some time to brainstorm and consider what makes your product or service unique. Once you clearly understand your offering, you can craft a value proposition that will resonate with your target audience.
How can a value proposition boost my sales?
- Product importance: Value propositions tell customers why your products are unique. Customers want to know what makes your business special. If they can’t see why your business differs, they’ll be less likely to buy from you. By emphasizing your value proposition, you’ll make it clear to potential customers what makes you unique.
- Makes customers feel confident: a strong value proposition gives customers confidence that they’re making the right decision when they choose to do business with you. If they feel good about their purchase, they’re more likely to return and buy again.
- Showcase your unique value: Value propositions allow customers to see what’s most important. Emphasizing your value proposition helps you focus on what’s most important in your business. When you know what makes you unique, you can better allocate your resources and time to those areas of your business that will significantly impact sales.
Applying these principles is a great way to start your path to increased product sales. But don’t forget, an essential part of any marketing strategy is testing and tracking what works and doesn’t.
Try out a few of these techniques and see their impact on your conversion rate. So what are you waiting for? Get started today and see the results for yourself! Thanks for reading!
About the Author: Devan Francis is a young entrepreneur who founded the site devanfrancis.com, where he pursued his passion for teaching and helping others to profit from online endeavors. Devan has a strong background in e-commerce and has spent considerable time researching and implementing the extensive knowledge he is now sharing with others through his site.