E-commerce has a short but exciting history. The pandemic has shown what an essential part of the global economy this area has become and what a catastrophic shortage of personnel exists in this specialization.

In the early stages of the development of e-commerce, innovators acted by trial and error, the laws and rules in this area were just being formed, so there was no one and nothing to train people who wanted to work in this direction.

Today, the situation has changed dramatically. Even small companies that base their work on e-commerce are more attractive to investors; they develop faster and enter the global market.

But to provide such potential, the company needs specialists who have received basic knowledge in e-commerce.

What can the introduction of an eCommerce company give

Today, companies that completely ignore the possibilities of e-commerce are doomed to incur losses. While their competitors successfully develop their business through the Internet, they try to work in traditional ways, losing customers daily. But attracting a competent specialist opens up enormous prospects for the business.

Company globalization

With e-commerce methods and opportunities, almost any company can enter the global market. For example, one of the best ways is to become a seller on global platforms like Amazon and eBay.

You can sell goods or offer services via the Internet to consumers anywhere in the world. The more unique the product or service and the more professional the promotion program is, the more chances the company has to reach the global level.

Reducing the cost of doing business

More and more companies are abandoning their physical branches and department stores in favor of online sales. This reduces the cost of logistics, maintenance of warehouse space, commercial property rental, salespeople’s salaries, etc.

With a well-built e-commerce strategy that includes analytics, website plugins, marketing, promotion, and optimization, a company can grow much faster while reducing costs.

Nearly unlimited prospects

A good e-commerce specialist knows how to see the prospects of the company. He can decompose its development into stages and go through each one as quickly and successfully as possible.

Education in a specialized field makes it possible to follow advanced trends in doing business via the Internet and create them.

This is only a tiny part of the prospects for a company that attracts an e-commerce specialist to its work.

But the time of self-taught is over, and increasingly ambitious young people want to get an education that will allow them to find a job and become sought-after employees in the world’s leading companies will hunt.

Today, such education can be obtained as an additional under the world’s leading universities program and on a unique MBA course emphasizing e-commerce.

What areas does the study of e-commerce include

All disciplines within the framework of this course are connected in one way or another with Internet resources.

Among the main areas of work with databases are data protection and transfer and reporting. Marketing, SEO promotion, and SMM are studied separately.

All tools for the successful work of an e-commerce specialist should include developments from the following areas:

• Direct and Covert Marketing – Marketing knowledge is the backbone of e-commerce. It is the ability to interest buyers in any product and attract the user that distinguishes a good specialist;
• Business management in the framework of e-commerce – all business processes on the Internet differs from real ones. Knowing these differences, you can create successful projects and develop them;
• Fundamentals of technology – to become a successful merchant on the Internet, you do not need to know how to write programs and develop websites. Still, you need to be able to set the right task for a specialized specialist. Therefore, the basis and base of such technical knowledge should be;
• Working with databases – the Internet is a vast database, and the task of a successful professional is to find the data that he needs in this database and use it for his purposes while you need to be able to protect your information so the basics of working with databases are also necessary;
• Design skills – it’s not about the ability to develop projects yourself but about understanding the main trends.

Only the best education can create such a universal specialist. These people raise unknown startups to the level of unicorns in a few years.

They manage and set trends and do not follow them—the best companies in the world fight for such specialists.

The main programs for training specialists in the field of e-commerce

E-commerce requires a deep study to master the specialty at the proper level. To do this, you must go through the curriculum and learn additional information from services such as Studocu and practice. Generally speaking, e-commerce can be divided into such areas.

Email Marketing

A training program allows you to work in your specialty in any company. It is based on the study of marketing tools, analytics, and the operation of services and programs.

Carrying out marketing research and using its results for the rapid and successful development of the company, attracting customers, increasing loyalty, and brand awareness – all these tasks are solved by the marketer.

Digital metrics and web analytics

Precise discipline in the direction of e-commerce. Experts from this field provide data on which it is possible to build strategies for the company’s development.

The program includes not only full training on the functioning and working with web analytics tools but also work with the received data array. Reading analytical reports is a skill without which it is impossible to build a career in e-commerce.

Search Engine Optimization

The competition in the online sales market of goods and services is vast. There are practically no niches that low levels of competition would distinguish. In the struggle for the user and the buyer, the optimization of sites for the requirements of search engines plays a huge role.

The bottom line is simple, the more search engines like your site, the higher it is in the search results, and the more it is visited. Therefore, optimization is of great importance for the development of the company.

Any of these specializations can be a successful start to a career in e-commerce. While even the best universities worldwide do not have a separate training program that would include all disciplines, you can master e-commerce in stages.

You can earn and practice after completing the first courses since the demand for specialists in each discipline is vast, and even more for those with high-quality, in-depth knowledge with practical application. 

Electronic business

The study of business processes that are based on digital technologies. Building business development models. These specialists can move any startup off the ground and develop it.

With knowledge in economics, digital management, and Internet technologies, yesterday’s graduates can work in companies of various sizes that operate only online or strive to conquer the digital space.

Promising careers in e-commerce for study program graduates

The fact that companies are hunting for competent specialists in e-commerce is not a figurative expression. The best recruitment agencies in the world have included these specialties in the TOP vacancies in terms of the number of requests and fees. Even a graduate who has just graduated can find a promising job with a good salary within a few months.

The advantage of this direction is that almost every student will find a specialty for himself according to his abilities.

Creative individuals can create visuals and test content, mathematicians can engage in analytics and programming, and students who are active in communication and are fond of psychology can promote business in social networks, maintain pages and blogs, and communicate with clients.

With all the demand in the labor market, employers no longer need self-taught specialists with a too-narrow focus. If a student wants to become in demand and qualify for rapid career growth in the chosen field, he needs not to stop studying.

The more discipline and fundamental knowledge he will have in his luggage, the higher his competitiveness in the labor market will be.

While e-commerce training programs at universities are under development and are only being implemented experimentally, qualified courses from practitioners help active people master trades. Many beginners can teach themselves the latest techniques and methods in e-commerce after a few years.

Another advantage is that the labor market is far from being oversaturated with specialists of this profile. Every day there are new companies that want to start quickly and effectively, and they need the help of professionals.

Digital business will be relevant for many more years, and its role in the global economy will only grow. Therefore, it is difficult to overestimate the importance of e-commerce training programs for the business world.

It is not yet possible to say that the traditional economy and business are becoming a thing of the past. But Internet payments, purchases, and services are gradually replacing the usual processes.

Artificial intelligence has already begun to be used in e-commerce, indicating the upcoming development round and expansion of the list of in-demand specialists.