Google Analytics is a free analysis tool offered by Google to measure the amount of traffic your site gets from search engines. This tool can be used to track visitors’ data, page views, bounce rate, and even time spent on the website.
Without further ado, here are 5 must-know Google Analytics strategies that will help you measure SEO success:
1. Monitor how long visitors spend on each page
Are people lingering around one particular article? If so, it’s likely that this particular blog post has a higher value than others which leads us to wonder whether or not its content should be placed more prominently on our homepage. Conversely, if people are only spending seconds on a certain web page then it might need some work.
Using Google Analytics segmentation, we can view how long people spend on a web page in relation to its traffic source—for example, organic search visitors vs direct visitors. Make sure to check out Google Analytics real-time reporting to see whether or not your changes are having an effect.
2. Measure number of clicks from search engines
Did you just change the title tags for your blog post? Google Analytics will let you know if it’s working by measuring how many clicks that specific page is receiving from search results. In addition, you might also want to observe whether or not there has been a spike in CTR after changing your title tag.
Use this data when deciding what content should be given more visibility on your website and which content isn’t performing well.
3. Track keyword performance
Keyword performance is often an overlooked aspect in SEO because it doesn’t provide instant gratification when implemented correctly—you have to wait patiently for visitors’ traffic levels to rise before you see an increase in revenue. However, if your keywords are currently ranking at the top for highly competitive terms then you’re in luck!
You’ll want to observe which keywords people are using to find your website and whether or not those search terms actually lead to a high amount of visitors coming from that source. This data will help you prioritize the keywords that require additional work and those that don’t.
4. Measure conversions before and after implementing new strategies
Did you make a change to your website? Google Analytics can measure whether or not those changes are working for you by showing the before and after results of traffic, page views, bounce rates, conversion rate, etc. This is important as it will help you decide on new SEO strategies that need to be implemented if your current efforts aren’t working out as expected. You might also want to check out Google Analytics eCommerce reporting if you’re running an online business.
Keeping a track of conversion is a critical aspect of marketing because you can see how well your marketing strategies are performing. When done right, the data provided by Google Analytics will help you make better decisions in getting more traffic to your website.
Good read: 5 Ways to Improve Website Ranking and Increase Traffic
5. Identifying slow loading page
It’s important to identify the slow loading pages through Google Analytics real-time reporting to find how many people are not likely to visit your site due to slow loading time. Thus, optimizing the loading speed of the website will result in higher visitors and conversion rates.
In addition, use Google Analytics’ visitor segmentation to track direct users who visit your website because they know your brand or products directly. You can identify them by adding filters like referral path, source/medium, campaign label, etc in Google Analytics reports like acquisition > channels > referrals.
Good read: 10 Best Plugins for Speeding up Your Website Loading Time
It is a powerful tool that every business should use
Google Analytics is a dynamic tool that can help businesses in a variety of ways. It’s important you know how to use the tool before diving in head-first. If you are not using Google Analytics, you can get started by creating a free account. Even if you are alone running your business, getting the right data will help you make better decisions to see how well your strategies are working.
Whether you are into E-Commerce or enterprise, Google Analytics is the perfect tool that can be customized to your business requirements. Using Google Analytics, it’s easy to track data on every campaign you are running online and pinpoint exactly which strategies work best for your business.
Creating actionable insights by taking advantage of Google Analytics’ unique capabilities will help you monitor conversions and increase traffic exponentially. Google Analytics is an important tool for any company that uses internet marketing because it can give them insight into what users are doing on their page, where they came from originally.
Google Analytics is a powerful tool that every business should use to leverage the power of data. If you’re not using GA, it’s the right time to get started and drive more customers to your business.
With over 13 years of experience as a leader in digital marketing, Mansi Rana is Managing Director of EZ Rankings. Passionate about all things data; providing actionable business intelligence in digital, future tech; and venture bubbles categories for everyone, everywhere.