Online store owners know the frustration: you drive tons of traffic, but only a small fraction of it actually converts into sales. In fact, the average e-commerce conversion rate hovers around 4%. This means that a considerable percentage of visitors never make a purchase. Even worse, around 70% of shopping carts are abandoned. Mobile shoppers are especially fickle, as slow loads or unanswered questions can frustrate them. These gaps happen for familiar reasons: lack of instant support, unanswered pre-purchase questions, poor navigation or hidden calls-to-action (CTAs), and mobile users bouncing quickly. Most of the time, online shoppers need support to complete a purchase, and without it, their interest wanes, causing them to leave your site. Likewise, almost half of customers who abandon their carts cite unanswered concerns that a quick chat could have resolved.

What can be done? Instead of waiting for visitors to get stuck, the key is proactive engagement: make help easy to find and highlight key offers. Premio’s tools – Chaty (a multi-channel chat widget) and My Sticky Elements (a floating CTA/contact form plugin) – tackle these pain points. They keep support and promotions visible at all times so customers get answers on the spot and see compelling offers. In short, combining Chaty and My Sticky Elements means instant help + always-on CTAs, which work together to boost conversions. Let’s explore how each tool works and how to use them together to turn more visitors into buyers.

Why Conversion Optimization Matters

Even minor improvements in conversion rates can result in significant revenue gains. Consider that the typical e-commerce site converts only a few percent of its traffic. That means every extra percentage point is worth its weight in gold. Unfortunately, stores face many roadblocks:

Lack of instant support: Without live help, visitors can’t get quick answers. In fact, approximately 83% of shoppers report needing support to complete a purchase, and sites that fail to provide this support lose trust and sales.
Unanswered pre-purchase questions: Classic questions, such as “Does it run true to size?” or “How long for delivery?” can halt a sale. One analysis found that many customers abandon carts due to unanswered questions, but a live chat can “prevent abandonment” by offering instant answers.
Poor navigation or hidden CTAs: If shoppers can’t easily find contact information or CTAs, they will likely abandon the site. Research shows unclear or buried CTAs kill engagement. For example, confusing menus or hidden “Add to Cart” buttons make customers give up (ultimately hurting conversion). Premio’s own blog notes that a well-placed sticky sidebar “allows [customers] to take action without being too intrusive,” and when set up right it can increase conversion rates and satisfaction.
Mobile bounce: Mobile traffic is huge – about 60% of e-commerce sales now come from smartphones/tablets – but even small delays send mobile users away. Google data shows that a 3-second load time versus a 1-second load time can increase bounce rates by 32%. Plus, mobile abandonment can exceed 85% when checkouts are confusing or slow.

All these issues underscore the importance of conversion rate optimization. Instead of only driving more traffic, smart stores focus on removing friction and proactively engaging visitors. Even modest fixes have big impact: experts note that proactive engagement (“our customer service teams engage customers proactively… before [the sale] is derailed”) is one of the most powerful levers to raise conversions. The goal is to catch visitors while they’re interested – keep them on site longer, answer their questions, and highlight your best offers at exactly the right moment. Premio’s Chaty and My Sticky Elements are designed precisely for this, ensuring support and CTAs are always readily available.

Overview of Chaty

Chaty is Premio’s popular multi-channel chat widget plugin for WordPress. In practice, it adds an always-visible chat icon (or multiple icons) to your store, so visitors can instantly message you on the channel they prefer. In other words, Chaty lets you “Chat with your customers on WhatsApp, Messenger & 20+ Chat Channels”. That means your site can show WhatsApp, Facebook Messenger, Instagram Direct, SMS, Skype, Google Maps, email, and many other chat/contact icons in one floating widget.

Key features of Chaty include:

Multi-Channel Support: You can enable up to 25 chat channels. For example, a customer in Europe might prefer WhatsApp, while another clicks on Instagram DM. By offering them all, you meet each shopper on their own turf.
Multiple Agents: Under one channel icon (like WhatsApp), you can list multiple contacts (sales rep, support, etc.). This way, visitors can choose exactly who to talk to, whether it’s pre-sales questions or after-sales support.
Custom Chat Pop-Ups: Chaty can trigger custom pop-up messages. You can set a timed or scroll-based chat invitation with merge tags (such as product name, page URL, etc.). This dynamic prompt can say, “Need help with this [Product]? Chat with us on WhatsApp!”, catching hesitant shoppers at a key moment.
Design Flexibility: Every aspect of the widget is fully customizable. You can pick background colors, icon styles, and text to match your brand. The widget’s position can be moved pixel-by-pixel, and you can choose different widget versions for desktop vs. mobile.
Targeting & Scheduling: You decide exactly where and when Chaty appears. For instance, show it only on product pages or to visitors from Facebook ads. Schedule it to hide outside business hours or target specific countries. You can even launch coupons via the chat link when it appears on a certain date.
Analytics Integration: Chaty tracks clicks on each channel and sends the data to Google Analytics. This helps you see which chat channels are actually driving conversations and sales.

Why does this matter? By giving visitors an instant, familiar way to communicate, Chaty helps build trust and remove hesitation. Studies show that websites with chat are perceived as more credible and customer-friendly. And since chat replies can happen three times faster than email, customers get answers immediately.

For e-commerce, that means fewer lost sales. Chaty handles the reactive side of support: whenever a shopper clicks “Help”, Chaty pops up the right messenger so they get an answer on the spot. That instant reassurance (e.g. on shipping, sizing, or warranty) often turns a browser into a buyer.

Overview of My Sticky Elements

My Sticky Elements is a complementary plugin that ensures your CTAs and contact options are always in view, no matter how far the user scrolls. In essence, it adds a floating sidebar or bar to your site that “sticks” to the bottom or side of the screen. The Floating Contact Form feature is “a sticky contact form that remains in the visitor’s viewport regardless of how far they scroll down”. This means your lead form, newsletter signup, or any CTA button never hides – it’s always accessible without interrupting the shopping experience.

Key features of My Sticky Elements include:

Floating Contact Form: You can embed a full contact/lead-capture form (name, email, custom fields, file upload, etc.) in a sticky tab. Shoppers don’t have to hunt for your Contact page – one click and the form slides out instantly.
Sticky Social & Chat Icons: Beyond forms, you can stick social media or communication icons in the widget. For example, icons for WhatsApp, Facebook Messenger, Instagram, Twitter, Skype, and 70+ other channels can float in the tab. This makes it easy for visitors to connect on the platform they use most.
Promotional CTA Buttons: My Sticky Elements also supports adding buttons or labels, like a “Scroll to Top” arrow or a flashy “Get 10% Off” promo button. These CTAs stay visible in the sticky area, gently drawing attention as the user browses. Subtle entry animations (fade/slide effects) can make them eye-catching without being annoying.
Visibility Rules & Targeting: Like Chaty, you have fine control over when and where the sticky widget appears. Show different sticky bars on different pages, devices, or for new vs. returning visitors. For instance, display a first-time-visitor discount only on entry, or hide social icons on the checkout page. You can even schedule the widget by time of day or traffic source.
Customization: My Sticky Elements lets you fully match the widget to your branding. You can set colors, icon styles, placement, and size. You can create a sticky element that matches the style and feel of your brand. In practice, this means the sticky bar looks like a natural part of your site instead of an out-of-place ad.

Because My Sticky Elements keeps important actions front-and-center, it helps reduce what we call “cognitive friction.” Instead of scrolling up and hunting for help or deals, customers can act immediately. The impact is real and immediate. In short, the sticky widget works proactively to nudge visitors toward your CTAs while they shop.

How Chaty and My Sticky Elements Work Together

Chaty and My Sticky Elements are designed to complement each other and cover all conversion angles. Think of it this way: Chaty provides instant, on-demand communication, while My Sticky Elements provides always-visible CTAs and contact options. Together, they create a seamless customer experience:

Support + CTAs at All Times: With Chaty handling real-time conversations and My Sticky Elements ensuring forms/buttons are visible, no support or offer opportunity ever gets missed. A customer on mobile scrolling a product page might notice a sticky “Need Help?” button or a “Chat Now” icon. Clicking it launches WhatsApp via Chaty so they get an answer immediately.
Consistent Branding & Experience: Both tools are fully customizable to match your site’s look. This consistency builds trust – a visitor won’t feel like they’ve left your brand environment when a chat or sticky bar appears. My Sticky Elements enhance brand aesthetics by matching your style, and Chaty likewise can be branded with custom colors and icons.
Universal Reach: Between them, Chaty and My Sticky Elements ensure you reach customers in every context. Desktop shoppers see the same sticky bars and chat icons as mobile shoppers (widgets are fully responsive). Social icons allow visitors to connect via their favorite apps, and even offline CTAs (like scroll-to-top) make navigation easier everywhere. The net result is a seamless shopping flow where help and offers are one click away on any device.

Practical Strategies to Increase Conversions

Here are some hands-on tips for using Chaty and My Sticky Elements to move the needle on conversions:

Strategic CTAs: Use My Sticky Elements to display compelling CTAs. For example, a sticky button like “Free Shipping on Orders Over $50” or “Shop New Arrivals” keeps your best offer in view at all times. Seasonal promo buttons (e.g. “Holiday Sale – 20% off – Click Here”) can drive urgency.
Multi-Channel Support: With Chaty, let visitors contact you on their preferred app. Don’t force them into one channel. For instance, enable WhatsApp, Instagram DM, and Facebook Messenger all at once – data shows consumers love choices. According to research, 75% of customers expect a chat option on a site, and answer speed matters. This instant help can make the difference between a sale and a bounce.
Personalization: Customize sticky messages based on visitor status. For new users, show a friendly welcome like “Hello! Enjoy a 10% discount on your first order.” For returning visitors, use a loyalty angle like “Welcome back! Ask us anything or check our new arrivals.” My Sticky Elements can detect returning visitors or time-of-day rules to change the widget content.
Add Urgency: Introduce countdown timers or limited-time offers in the sticky bar to create a sense of urgency. Your widgets can be set to show messages like “Only 2 hours left to get 15% off!” or a ticking timer. This creates FOMO. If a visitor lingers on a page, Chaty’s targeted pop-up can remind them of a sale ending soon.
Optimize for Mobile: Since a majority of your customers are on phones, make sure both tools look great on mobile. Choose bottom-screen sticky bars (common on mobile) or floating buttons that don’t cover content.
Consistent Branding: Match the widget styles to your site for a seamless look. As Premio suggests, customize colors and icons in both Chaty and My Sticky to fit your brand. A coherent design builds trust; visitors are more likely to engage if the widgets feel like a natural part of your store.
Test & Iterate: Use Premio’s built-in analytics and A/B tests to see what works. Try different positions (bottom-right vs. left), colors, and CTA text. For example, “Shop Now” vs. “Learn More” or “Get 10% Off” vs. “Limited Offer.” Identify which chat channels are used most frequently and focus on the most effective ones. Over time, continually tweak the sticky content and chat triggers. Even small changes can boost click-through and conversion rates.

Tips for Implementation

When setting up these tools, keep these best practices in mind to maximize their impact:

Match Your Branding: Ensure the widget styles fit your site’s look. Premio’s documentation emphasizes full customization of colors, icons and placement. A cohesive appearance builds trust and feels more professional.
Avoid Overcrowding: Don’t put every possible icon or button at once. Too many options can confuse visitors. Start with the 2–3 most important CTAs (e.g. a chat icon and one promo button). You can always add more later.
Use Visibility Rules: My Sticky Elements allows showing different widgets based on page or scroll. For instance, show a sticky “Chat Now” only on product pages, and a “Contact Us” on the About page. This keeps messages relevant. Also, use time delays or scroll-triggered pop-ups so widgets appear contextually (e.g., pop up only when the user appears to be interested).
Test Placements: Try the sticky bar at the top versus the bottom, or the chat icon on the left versus the right. Some audiences respond better to bottom-centered icons (common on mobile) while others prefer side placement.
Refresh CTA Copy: Update the text periodically for freshness. Seasonal offers or timely messages can give CTAs new life. For example, change from “Subscribe Now” to “Get Summer Deals” in summer. Even changing a button color or icon monthly can boost attention.
Monitor Performance: Use the built-in analytics and Google Analytics integration to track what’s working. Look at which chat channels get replies and which CTAs get clicks. Iterate based on real data – for instance, if WhatsApp isn’t used much but Messenger is very popular, focus on promoting Messenger support.

Conclusion

Fighting cart abandonment and low engagement isn’t easy, but combining Chaty and My Sticky Elements creates a powerful one-two punch. Chaty brings instant, multi-platform customer support to every page, so visitors get their questions answered right away. My Sticky Elements keeps your most important CTAs – contact forms, promos, scroll-to-top buttons, social icons – always visible without being annoying. Together, they keep users engaged and moving forward in the buying process.

In practice, this means fewer shoppers leaving out of frustration and more converting into customers. These tools build trust (by being there when you need them) and highlight offers (without interrupting shopping), addressing the core issues of hesitation and invisibility. As one Premio user testimonial says of similar tools, “it collects leads on my website… very easy to set up”, and the support team is excellent, solving issues “within minutes”.

Try Chaty or My Sticky Elements today and see how easily you can turn visitors into loyal customers. By making help and offers just a click away, you’ll watch conversions climb.

Try Chaty or My Sticky Elements today and see how easily you can turn visitors into loyal customers.