Email is one of the most effective marketing tools available for SaaS companies. In fact, for every $1 you spend, email returns $38. As a result, email helps you deliver a higher ROI than any other marketing channel, build solid customer relationships, and drive engagement. That said, succeeding in your email marketing strategy starts with finding the right email marketing software. So, whether you want a simple way to reach your audience or build a new list from scratch, this guide has a solution for you.

Why Choosing the Correct Email Marketing Software Is Important?

An email marketing plugin is more than just a tool for sending and tracking emails. An ideal software will help you segment your lists, grow your audience, and combine all your marketing channels including live chat to earn more revenue and grow your business. 

With that in mind, here are three reasons you should choose an email marketing service: 

• Automation — An email marketing platform automates most of your marketing processes. As a result, you have more time to focus on things that matter, such as nurturing leads and retaining customers.

• Convenience —  An email marketing software will handle all the recurring and time-consuming tasks like scheduling emails, saving you valuable time and money.

• Security & Reliability — Most (if not all) email marketing platforms have a solid security policy, providing excellent protection against data breaches and hackers.

9 Best Email Marketing Software Services for SaaS Businesses

Let’s now look at some of the best email marketing software for SaaS companies and how they compare against each other.

1. Sender — Best Email Marketing Software for eCommerce & SMBs

Sender is one of the most affordable email & SMS marketing software for SaaS companies. It’s an all-in-one marketing automation solution that allows you to manage email and SMS campaigns from one dashboard. That means you can build and automate high-converting email and SMS sequences without switching between apps.

Best For

• eCommerce businesses;
• Companies needing automated sales funnels;
• Marketing automation experts;
• Small to medium-sized businesses.

The platform’s email automation features enable you to grow revenue through scheduled emails such as abandoned carts and special offers. Creating these emails is easy since Sender offers a host of pre-made templates you can customize.

On top of that, you can grow your subscriber list using the beautiful popups and forms the software offers.

Sender also has a robust SMS service that allows you to send text messages in bulk and connect with your customers instantly. 

In a nutshell, Sender provides everything you need for effective email and SMS marketing at a fraction of the cost.

Sender Key Features

Here are some of the key features that Sender’s email automation software offers:

• Omnichannel marketing with email & SMS automation for higher revenue; 
• Mobile responsive premade email templates library; 
• Drag-and-drop email builder to create great designs with no coding experience;
• Pop-up and signup forms for lead generation; 
• Reporting and analytics for checking performance. 

Sender Pricing

• Starts from $19 per month for up to 2500 subscribers and 30,000 emails;
• Free Forever plan is also available for up to 2500 subscribers and 15,000 emails per month. 

2. Hunter — Best Email-Finding Tool for SaaS Companies

Hunter.io is an email-finding tool that helps marketers find contact information for any domain. You can also use the software to verify emails and perform bulk tasks.

Best For

• Businesses of all sizes looking to send cold emails and export domain search results.

The platform has integrated campaigns, allowing you to conduct outreach directly through the tool instead of uploading the contact lists to another CRM.

Hunter.io is ideal for SaaS businesses that use cold emails to fill their sales pipeline. It’s an affordable and convenient lead-generation tool that every company should have in its arsenal.

Hunter Key Features

Here are some of the key features that Hunter offers:

• List management;
• Template management;
• Reporting and analytics;
• Subscriber management;
• Auto-responders.

Hunter Pricing

• Starts at $49 per month for up to 500 monthly searches and 1000 verifications;
• Free plan available with limited features.

3. GetResponse — Best Email Marketing Software for Email List Building 

GetResponse is a great email marketing software for SaaS companies of all sizes. It has features such as A/B testing, autoresponders, webinars, and conversion funnels to help nurture leads and close sales.

Best For

• Small businesses getting started with email marketing;
• Content creators, bloggers, and social media influencers.

The platform has a powerful landing page creator and email builder with opt-in email forms and mobile-responsive designs to help you with lead generation.

On top of that, it offers unique ecommerce-related features like pre-made campaign funnels that use targeted content to convert leads into buying customers.

GetResponse is an ideal email marketing software for entrepreneurs looking to solve various marketing problems from one platform rather than purchasing multiple subscriptions.

GetResponse Key Features

Here are some of the key features that GetResponse offers:

• Email marketing automation; 
• Easy-to-use email builder; 
• Reporting and analytics;
• Advanced email list segmentation;
• Form and landing page builder.

GetResponse Pricing

• Starts at $19 per month for an unlimited number of contacts;
• Free plan available for up to 1000 contacts with limited features.

4. ConvertKit — Best Email Marketing Tool for Online Creators

ConvertKit is an email marketing platform ideal for online creators and small eCommerce business owners. Its automation software is more than just a standard email sequence setup. It allows you to automate actions triggered by form fills, subscriber purchases, and other triggers. 

Best For

• Social media influencers, online creators, and bloggers; 
• eCommerce store owners looking to increase their content creation efforts.

ConvertKit provides over 50 landing page templates with an intuitive editor that’s easy to use. And although template customizability is limited, the many different templates make up for it.

Also, the platform has a contact management system that uses tags rather than lists. As a result, you can search the subscriber database and create “lists” customized to your specific needs at that time.

ConvertKit Key Features

Here are some of the key features that ConvertKit offers:

• Audience segmentation and lead nurturing; 
• Over 50 landing page templates; 
• WYSIWYG email editor; 
• Sales funnels and marketing automation;
• Auto-responder campaigns.

ConvertKit Pricing

• Starts at $15 per month for up to 300 subscribers;
• Free plan available for up to 1000 subscribers with limited features.

6. Benchmark Email — Best Email Marketing Software for Retailers

Benchmark Email is a lead generation and email marketing platform designed to help companies grow and nurture their audiences by offering easy-to-use marketing and sales tools.

Best For

• eCommerce store owners and retailers looking to start with email marketing;
• Small businesses looking for an all-in-one solution.

The email marketing platform integrates with over 300 applications, including Salesforce and WordPress and allows you to segment your contact lists based on specific parameters.

Benchmark’s drag-and-drop editor also helps you create an interactive email with custom pictures, content, and colors in minutes. The over 200 templates tailored to specific holidays and industries make it much easier to do so.

Benchmark Email Key Features

Here are some of the key features that Benchmark Email offers:

• A/B split testing;
• Email campaign analytics;
• Email and newsletter templates;
• Lead capturing tools; 
• WYSIWYG email editor.

Benchmark Email Pricing

• Starts at $9.99 per month for 500 contacts and 7500 emails per month; 
• Free plan available with limited features.

7. SendX — Best Email Marketing Software for Early-Stage SaaS Startups

SendX is an affordable and intuitive email marketing software that offers powerful automation capabilities, unlimited email sends, and excellent email deliverability across all plans.

Best For

• Online creators and entrepreneurs looking for affordable email marketing solutions;
• Startups and small businesses starting with email marketing.

The platform helps you create, schedule, and monitor your email campaigns to drive sales and boost customer loyalty. You can achieve that by uploading an opted-in email list, sending broadcast email campaigns, and generating reports to measure opens, clicks, conversions, and other metrics. 

On top of that, the software’s powerful rules-based interface allows you to automate your email marketing activities.

SendX Key Features

Here are some of the key features that SendX offers:

• Reporting and analytics;
• A/B testing;
• Drip campaigns;
• WYSIWYG drag & drop email editor;
• Dynamic email content.

SendX Pricing

• Starts at $9.99 per month for up to 1000 subscribers; 
• Free trial plan available with limited features.

8. Constant Contact — Best Email Marketing Software for eCommerce Store Owners

Constant Contact is a digital marketing platform that helps ecommerce store owners and small businesses design and automate their email and SMS campaigns. 

Best For 

• Entrepreneurs looking for an all-in-one platform; 
• eCommerce store owners that want to grow their customer base.

Constant Contact has many helpful website-building, email marketing, and social media marketing features that help small business owners grow their companies.

As a result, you can design landing pages and popups, run autoresponder automation workflows, and create Facebook and Instagram ads to boost your lead generation and nurturing efforts.

Constant Contact Key Features

Here are some of the key features that Constant Contact offers:

• Facebook and Instagram ads;
• Automated email marketing & SMS campaigns;
• Autoresponder automation workflows;
• Advanced A/B testing and reporting;
• Integrations to popular platforms such as Jotform, Surveymonkey, and WordPress.

Constant Contact Pricing

• Starts at $9.99 per month for up to 500 contacts; 
• Free trial plan available with limitations.

9. Mailmodo — Best Email Marketing Software for Experimental Marketers

Mailmodo is an AMP-powered email marketing software for SaaS enterprises looking to give their customers hassle-free email experiences.

Best For

• Enterprises with large databases;
• Businesses seeking alternative engagement strategies.

The platform enables you to add dynamic blocks to send real-time updates, create drag-and-drop visual journey builders, and make your emails interactive by adding forms, polls, calculators, and surveys.

If you’re looking to manage an extensive database of subscribers without a hassle, you can give Mailmodo a try.

Mailmodo Key Features

Here are some of the key features that Mailmodo offers:

• AMP email support; 
• Intuitive drag and drop builder; 
• Subject line A/B testing;
• Marketing automation with email workflow builder;
• Advanced segmentation and filtering.

Mailmodo Pricing

• Starts at $49 per month for 500 contacts and 4,000 emails;
• 21-day free trial plan available. 

Conclusion

Many email marketing software options are available on the market, each with its own features and pricing. So getting the best may not be so simple. 

However, the nine platforms in this guide can be a good starting point. So, choose an affordable solution with excellent deliverability and features that suit your business needs.