7 Ways to Retain your WooCommerce Customers

7 Ways to Retain your WooCommerce Customers

by Gal Dubinski in ecommerce on December 24, 2019

One thing we’d all agree upon (at least the e-commerce store owners) is that it is easier to retain existing customers than to convert a new one. The latest statistics say that 80% of your future sales will come from 20% of your customers. 

If you do it right, you can not only retain a customer but also get them to refer their friends and family. So it’s a win-win! 

One thing we’d all agree upon (at least the e-commerce store owners) is that it is easier to retain existing customers than to convert a new one. The latest statistics say that 80% of your future sales will come from 20% of your customers. 

If you do it right, you can not only retain a customer but also get them to refer their friends and family. So it’s a win-win! 

That said, it’s quite challenging to craft a marketing strategy for retaining customers, especially when the e-commerce store you just started is still in the diaper. Starting an online boutique is one thing and marketing it is another. 

Of course, once you have selected the best e-commerce platform for your online business, you can use paid advertising to get new customers. However, for retaining customers, you’d need some smart strategies. Let’s get started. 

1. Create a loyalty program 

Regular customers that choose your store over your competitors for online shopping need to be awarded. A great way to do this is by setting up a loyalty program. 

Loyalty program is a way to reward your customers in the form of gift vouchers, exclusive discounts, and cash rewards, specifically for loyal customers. The principle behind this is reciprocity. Most of the regular customers won’t mind buying more products or services if they are rewarded for that. We have compiled a few examples to get you a better idea of this: 

The most famous example of this is Starbucks’ Starbucks’ reward-based loyalty program. It probably tops the best retail loyalty programs out there. You will earn 2 points for every dollar you spend. There are also other ways to gather points like in-app games, bonus stars, or Starbucks® Rewards Visa® Card subscription. 

Once you collect 25 starts, you will get an espresso shot, 50 stars will get you a bakery item or brewed hot coffee. You can get a sandwich for 200 stars.

2. Use social proof for boosting trust 

Brand’s trustworthiness is one of the essential factors to convert your visitor. And while BBB rating and other certifications can help to an extent, you will need a legit way to prove your authority.

For this purpose, many store owners use the concept of social proof and social currency. Simply put, social proof is the recommendations made by friends, family, or industry experts. The social currency, on the other hand, is your customers copying that recommendation to look good. You can provide social proof in the form of customer reviews, endorsements, testimonials, original tweets, or brand mentions.  

3. Create personalized emails

Email marketing is something used by online businesses from the time when sites are built without CMSs. Till now, this marketing strategy is spammed so much that users automatically skip the newsletters. And while copywriting is an excellent start to make customers read your email copies, it won’t help you with conversions. 

Many eCommerce companies are now shifting to personal emails that help them connect with readers on a personal level. For starters, you can use the subscriber’s name. Use short stories and personal messages in your email template. You can even create surveys for both generating data and to better know your audience. 

4. Provide exceptional customer support

Customer support is like the backbone of most online businesses. For instance, have a look at this list for the best WordPress hosting providers. You will notice many hosting companies offer great features, but one company, SiteGround stands head-and-shoulder above Marjory because of exceptional customer support.

Create a dedicated support team for your customers that helps them with refund and product recommendations. In addition to pre-sales support, knowledge-base, and contact email, add click to call widget. Cloud phone systems are used by e-commerce stores more than ever. You can directly connect with your customers and connect with them. 

5. Build a niche-specific community

The above point connects with this, as happy customers are what makes a happy community. Your online boutique should have niche-specific brand aesthetics. By this, we mean, you need to design a store that better represents your niche. For instance, if you sell feminine clothes, you should use a feminine theme. Now the essential content marketing aspect that you need for building a healthy community is a thriving blog. Once you start a blog for your online business, post personal stories, product updates, and in-depth how-to guides.  

Next, post more often on your Facebook pages, Instagram stories, and other social media platforms. You can run a quiz or product giveaway contests for creating a healthy community. But make sure that the products you reward are relevant to your niche. Use niche-specific stock photos on your Instagram page.  

A quick example of this is the Lekki Gift Company posts gifts items, so you know as soon as you land on their Instagram page, that their store sells gifts. 

A quick example for this is, The Lekki Gift Company posts gifts items so you know as soon as you land on their Instagram page, that their store sells gifts. 

6. Use urgency/scarcity marketing technique 

Urgency marketing and scarcity marketing are the two most favorite techniques for eCommerce stores. The thing is you can not chase your customers; don’t the line to get a conversion, and so you need to make them act on an immediate basis. 

While both techniques create an urge to act, they are slightly different. These marketing techniques mainly work on a limited time discount offer or limited products available to make the customer act fast. The perfect example of this is the Amazon store.

While they provide a time-limited marketing, they lose the personal feel by not overdoing it. You need to make sure that the customer recommendations, regular products, and other stuff remain in-tact, and only 2-3 products have the countdown timer. By that we mean, don’t over-do it.  

7. Improve your Word-of-mouth 

Word-of-mouth is simply the recommendations made by one customer to another that results in conversion. And when it is about retaining your customers, word-of-mouth works like a charm. There are a lot of ways to create word of mouth, but the top two ways are hashtags and user-generated content, including Instagram reviews and tags, product reviews, and even genuine comments. 

Also, word-of-mouth can be boosted by doing good things like an act of kindness. For instance, TOMS store gives a pair of shoes to needy people for every two shoes you buy. 

Conclusion 

Retaining your customers isn’t that difficult; you just need to connect with them on a personal level. If you own a Shopify store, try sending them to chat messages using Shopify plugins like Chaty and leverage the user experience as well. Also, small customizations like a Shopify thank you page will be great to make your customers feel appreciated and improve retention rates.

Affiliate marketing is good for new conversions, for retaining old customers to use referral marketing, loyalty marketing, and other offers to boost your customers’ loyalty. 

Now that you know some cool customer retention strategies, its time you safeguard your online business from online thefts. 

Categories: ecommerce wordpress